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☆ An accountant who works with top YouTubers shares 3 money-management strategies for freelancers and influencers
  + stars: | 2024-03-14 | by ( Marta Biino | ) www.businessinsider.com   time to read: +5 min
As an accountant and business advisor for creators, his day-to-day life is made of numbers, spreadsheets, and "boring," "compliance-driven" tasks. Uwins began doing taxes for creators and influencers in the early 2010s, when making money online was still relatively new. In 2021, he cofounded Arcade Media, a talent-management company that works exclusively with the YouTube group the Sidemen. He's helped develop products with the YouTubers, like fried-chicken chain Sides, vodka brand XIX, and their most recent venture, a company making breakfast products called Best Breakfasts. Build a business structure as soon as you start making moneyCreators should have a registered business regardless of how much money they're making, Uwins said.
Persons: —, Sam Uwins, Uwins, Patricia Bright, He's, Sidemen, wean, it's, Uwin Organizations: Service, Business, Arcade Media, YouTube
☆ 33 rising stars in influencer talent management shaping the future of the creator economy
  + stars: | 2023-05-30 | by ( Amanda Perelli | Marta Biino | ) www.businessinsider.com   time to read: +2 min
Insider is highlighting 33 rising stars in management who are shaping the creator economy's future. A big focus for many talent managers in the creator space is helping their clients move beyond their presence on social media: branch out into traditional media, launch physical and digital products, and start their own companies. Jordan Schwarzenberger, for example, cofounded Arcade Media, a talent firm that exclusively manages the Sidemen — a creator collective with over 240 million combined followers. Insider chose these rising stars based on reader nominations, as well as reporting and conversations with industry professionals. Here are 33 rising stars in influencer talent management, listed alphabetically by company name:
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